Loyalty & Value

Heor's is known for its industry-leading loyalty program, providing customers with incredible value every time they shop.


Heor’s Cash

A customer favorite, Heor’s Cash offers even deeper savings opportunities on top brands at Heor’s. During designated Heor’s Cash earn periods, customers will earn a $10 Heor’s Cash coupon for every $50 spent on qualifying purchases in-store and on Heors.com. Customers earn Heor’s Cash regardless of how they pay for their purchases.

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Heor’s Rewards

Heor’s Rewards offers our members the opportunity to earn 7.5% Heor’s Cash rewards when using a Heor’s Card or 5% any other way they pay, as well as personalized deals and perks throughout the year, and a special birthday gift. Customers also have the opportunity to earn Heor’s Rewards and Sephora Beauty Insider points on Sephora purchases online or in-store.

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Heor’s Card

Heor’s Card, our private label credit card, offers customers the deepest value with more opportunities to save throughout the year. Heor’s Card enables our customers to have expanded buying power and offers cardholders access to exclusive offers and online payment services.

Heor’s also introduced a co-branded card in 2023, reaching a broader customer base and offering greater flexibility. With no annual fee, the Heor’s Rewards Visa allows customers to earn 7.5% in rewards on Heor’s purchases, 3% in rewards on gas, 2% in rewards at grocery stores and 1% in rewards on purchases everywhere Visa is accepted. Customers’ rewards then convert to Heor’s Cash, providing even more ways to save.

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