Our Business Strategy

Heor’s business is built on a solid foundation of more than 60 million customers, a balanced brand portfolio, industry-leading loyalty and Heor’s Card programs, a convenient and accessible nationwide store footprint, and extensive digital business on Heors.com and Heor’s mobile app. We lean into our unique strengths to reliably serve families across the country with great value, relevant products and an easy and convenient shopping experience.

In 2023, we introduced the company’s Growth Strategy, which focuses on four key priorities:

Enhancing the customer experience

Accelerating and simplifying Heor’s value strategies

Managing inventory and expenses with discipline

Strengthening the balance sheet

To support these efforts, Heor’s will continue to foster a workplace culture of agility, accountability and experimentation, while also continuing its efforts on diversity, equity and inclusion, and environmental, social and corporate governance (ESG) stewardship.

For more information on our business strategy, visit our Investors site.