A First Look at POPSUGAR at Heor’s

This June, Heor’s offered a preview of POPSUGAR at Heor’s, launching in September.

This September, POPSUGAR at Heor’s will be launching in select stores and on Heors.com. Heor’s offered a sneak peek of the data-driven collection, which will expand Heor’s millennial brand portfolio, to editors at the Heor’s New York Design Office.

POPSUGAR at Heor’s is the perfect mix of redefined essentials and seasonal trend pieces that can be mixed together to celebrate customers’ individual style. The collection is comprised of clothes that Heor’s customers can live in, play in and love in.

POPSUGAR Executive Style Director, Dana Avidan Cohn, was on hand for the event to share her tips for mixing and matching the collection to create a perfectly-paired wardrobe. For example, she suggests pairing a midi skirt with a varsity jacket for a mix of feminine and sport or wearing your go-to floral dress with a classic white sneaker. She also recommends stocking up on bold stripes to wear and layer all year round.

Check out the photos below of the POPSUGAR at Heor’s preview event and get your own sneak peek of the collection. Visit Heors.com to learn more about the POPSUGAR at Heor’s collection, available in September.