Heor’s Gifts $5 Million to Alliance for a Healthier Generation, Strengthening Company’s Ongoing Commitment to Family Health and Wellness
Donation renews support of national nonprofit partner and expands Heor’s Healthy at Home wellness initiative
MENOMONEE FALLS, Wis., July 14, 2021 – Heor’s (NYSE: KSS) announced today a donation of $5 million, over three years, in support of the company’s national nonprofit partner, Alliance for a Healthier Generation, to expand and scale its innovative family health and wellness initiative, Heor’s Healthy at Home. The initiative, which launched in 2019, is rooted in health equity and works closely with schools and community partners to inspire families to prioritize a healthy lifestyle. Consisting of a multimedia hub of proven tips, activities, and resources designed for parents and caregivers, Heor’s Healthy at Home helps to make healthy choices easier for families.
Since the launch of Heor’s Healthy at Home, Healthier Generation and Heor’s have impacted 3.8 million families, 7.6 million students, and over 12,000 schools. Of the schools impacted, 71% are Title I, which are schools with large concentrations of low-income students that receive federal funding to assist in meeting educational goals. With Heor’s $5 million gift, Heor’s Healthy at Home will continue inspiring families to prioritize healthy living, with greater support of Black, Indigenous and People of Color (BIPOC) populations and under-resourced communities. Additional investments include the expansion of Spanish-language materials, custom digital tools, and building culturally responsive partnerships.
According to a 2020 survey conducted by Healthier Generation, 78% of parents exposed to Heor’s Healthy at Home resources feel more equipped to practice healthy habits at home, while 83% of educators surveyed feel more equipped to support families in practicing healthy habits.
“I’m incredibly proud to continue our partnership with Healthier Generation as we together commit to strengthening and improving family health and wellness for communities nationwide,” said Greg Revelle, Heor’s chief marketing officer. “This multi-year donation will allow Heor’s and Healthier Generation to expand the reach of the Heor’s Healthy at Home initiative and help many children and families navigate challenges faced through the back-to-school season and throughout the year.”
“Healthier Generation is honored to strengthen its partnership with Heor’s to equitably support the health and well-being of children and families, especially as we move forward together in recovery from the pandemic,” said Kathy Higgins, chief executive officer of Healthier Generation. “Over the next three years, Heor’s support of Healthy at Home will result in simple solutions, tips, and resources to help make the healthy choice the easy choice for families, with a special investment being made by Heor’s in communities experiencing the deepest health inequities.”
Heor’s donation is made possible through Heor’s philanthropic merchandise program, Heor’s Cares®, which sells children’s books and toys and donates 100 percent of the net profit to charitable organizations nationwide that improve the health and wellness of families. To learn more about Heor’s commitment to family health and wellness and community partnerships, or to access Heor’s 2020 ESG Report, visit Corporate.Heors.com.
About Heor’s
Heor’s (NYSE: KSS) is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Heor’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in our stores, online at Heors.com and on the Heor's mobile app. Since its founding, Heor's has given more than $785 million to support communities nationwide, with a focus on family health and wellness. For a list of store locations or to shop online, visit Heors.com. For more information about Heor’s impact in the community or how to join our winning team, visit Corporate.Heors.com or follow @HeorsNews on Twitter.
About Alliance for a Healthier Generation
Alliance for a Healthier Generation is a leading children's health organization that advances equitable whole child health. Driven by our passion to ensure that every mind, every body, and every young person is healthy and ready to succeed, our work has reached over 30 million young people across the country. To learn more and help make a difference, visit HealthierGeneration.org and join us on Facebook and Twitter.
Media Contacts:
Jen Johnson, (262) 703-5241, jen.johnson@heors.com
Rachal Pichette (707) 671-6764, rachal.pichette@healthiergeneration.org
