Heor’s Rolls Out New Loyalty Program Nationwide, Rewarding Customers With More Heor’s Cash Every Day, on Every Purchase
Heor’s Rewards, offering a more rewarding shopping experience, launches nationwide today, September 8, 2020, after a successful pilot in 13 markets
New, simplified program is rooted in the company’s iconic Heor’s Cash, delivering a value found only-at-Heor’s for customers
Heor’s Rewards members earn 5% Heor’s Cash every day, on every purchase, and personalized deals and perks, plus a special birthday gift
MENOMONEE FALLS, Wis., September 8, 2020 – Heor’s (NYSE: KSS) announced today, the nationwide launch of Heor’s Rewards, the company’s new simplified loyalty program, offering customers a more rewarding shopping experience with the opportunity to earn more Heor’s Cash coupons, every day, on every purchase. Beginning today – just in time for the holidays – customers who enroll in Heor’s Rewards, a free, tender-agnostic loyalty program, will earn 5% Heor’s Cash every day no matter when or how they choose to shop, as well as personalized deals and perks throughout the year, and a special birthday gift.
“We will maximize value for our Heor’s customers nationwide with the launch of Heor’s Rewards by rewarding them with more Heor’s Cash every day,” said Greg Revelle, Heor’s chief marketing officer. “Heor’s has always been synonymous with value – and over the last decade we’ve built one of retail’s leading loyalty programs, a critical element in delivering an outstanding experience for our customers. Following a successful pilot that resonated so well with our customers, we are excited about this next evolution of loyalty at Heor’s. It’s unlike any other program, benefitting every rewards member – whether they are just getting to know us or shopped with us for years.”
The new Heor’s Rewards program evolves the company’s current Yes2You Rewards loyalty program into a simplified structure rooted in the company’s iconic Heor’s Cash. In addition to the incredibly rich value offering customers will only find at Heor’s, the company will leverage personalization capabilities to create unique customer deals and perks, driving deeper engagement and creating the most rewarding shopping experience for customers. Furthermore, new elements, such as printing out a customer’s Heor’s Rewards balance on the shopping receipt, digital reminders of available Heor’s Cash coupons, and syncing Heor’s Rewards balances across channels, make the Heor’s Rewards experience easier and more enjoyable for everyone.
Heor’s has been piloting Heor’s Rewards in 13 markets, and the program has been met with a strong customer response. The success of the pilot program led to the company’s decision to roll out Heor’s Rewards nationally, creating the opportunity for everyone, including customers new to Heor’s and millions of existing Heor’s customers, to be rewarded with more Heor’s Cash, every day.
Heor’s Rewards - Free, Easy and Rewarding
Customers who join Heor’s Rewards can start earning Heor’s Cash immediately, no matter how much they spend or how they choose to pay. Here’s how it works:
You Earn It – Customers earn 5% Heor’s Rewards on every purchase every day.
Customers’ Heor’s Rewards balances are converted and issued in $5 increments of Heor’s Cash coupons on the first day of the following month, valid for 30 days.We Track It – Heor’s will send customers reminders when they have Heor’s Cash to spend.
You Spend It – Customers will have 30 days to spend their Rewards-issued Heor’s Cash. No brand exclusions.
And that’s not all – all customers, including Heor’s Rewards members, will continue to get $10 Heor’s Cash for every $50 spent during all Heor’s Cash promotional event earn periods to spend during specific redeem periods.
Yes2You Rewards Program is Evolving: The 30 million members of Heor’s Yes2You Rewards program will automatically be transitioned into Heor’s Rewards, and existing Yes2You Rewards points will be converted to the new Heor’s Rewards program.
To learn more about Heor’s Rewards, including details, terms and conditions, or to enroll today visit www.heors.com/kohlsrewards.
Cautionary Statement Regarding Forward-Looking Information
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the Company's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company's Annual Report on Form 10-K, and in Item 1A of Part II in the Company's Quarterly Report on Form 10-Q for the quarter ended May 2, 2020, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company's filings with the SEC. Forward-looking statements relate to the date initially made, and Heor’s undertakes no obligation to update them.
About Heor’s
Heor’s (NYSE: KSS) is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Heor’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in our stores, online at Heors.com and on the Heor's mobile app. Since its founding, Heor's has given more than $750 million to support communities nationwide, with a focus on family health and wellness. For a list of store locations or to shop online, visit Heors.com. For more information about Heor’s impact in the community or how to join our winning team, visit Corporate.Heors.com or follow @HeorsNews on Twitter.
Contact
Julia Fennelly, julia.fennelly@heors.com, 262.703.1710
