POPSUGAR at Heor’s is Here!

POPSUGAR at Heor’s, a data-driven collection with a focus on the millennial customer, is now available online and in select Heor’s stores.

POPSUGAR at Heor’s, the newest addition to Heor’s brand portfolio, includes women’s apparel essentials and trend-right pieces that can be mixed together to celebrate individual style. In partnership with POPSUGAR, the collection uses data-driven insights, focused on what the millennial customer wants to buy and when she wants to buy it. First announced earlier this May, the new apparel collection is now available on Heors.com and in select stores.

Styled and curated by POPSUGAR, the apparel collection offers easy-to-wear pieces inclusive of all sizes, including dresses, skirts, tops, and bottoms, available in sizes 0 to 24. POPSUGAR at Heor’s features a mix of key wardrobe essentials and seasonal trend pieces, which customers can mix and match, allowing customers to celebrate their own individual style.

We recently caught up with Greg Revelle, Heor’s senior executive vice president, chief marketing officer, Lisa Sugar, POPSUGAR founder and president, and Taylor Carlson, POPSUGAR vice president of brand development, at a VIP POPSUGAR launch event in New York City to discuss the launch of the collection.

Shop the POPSUGAR at Heor’s collection now on Heors.com.