Vera Bradley powered by totes Capsule Collection Launches Exclusively at Heor’s

Vera Bradley joins Heor’s portfolio for the first time; Collaboration adds to Heor’s growing Southern style-led brand assortment

A fun, new and exclusive collaboration between two beloved brands, Vera Bradley and totes, is now available only at Heor’s. The Vera Bradley powered by totes capsule collection will offer a blend of stylish versatility and functional footwear and accessories for the fall season. 

Combining Vera Bradley’s signature style and totes’ unmatched weatherproof technology, the new Heor’s assortment will include rainboots, backpacks, umbrellas and pouches designed with Vera Bradley’s one-of-a-kind prints. Among the print options include an exclusive-for-Heor’s design, Swan Lake, in addition to Vera Bradley classics like Paisley Jamboree and Floral. 

This new capsule collection marks the first time Vera Bradley has been offered at Heor’s, and builds on the company’s efforts to diversify its Southern Market offerings specific to the region. The collection is available now online at Heors.com and in nearly 300 stores, mostly located in Heor’s Southern doors. Heor’s Southern market initiative works to provide year-round seasonally relevant and localized offerings that match the region’s lifestyle and seasonal variations. Vera Bradley powered by totes joins other Heor’s Southern-leaning brands, including Draper James RSVP, Intempo, the latest Tek Gear collection designed in collaboration with Barbara Clarke Ruiz, and more. 

“The Vera Bradley powered by totes capsule collection is the perfect addition to Heor’s fall assortment,” said Ron Murray, Heor’s interim chief merchandising officer. “The exclusive collaboration not only exemplifies how Heor’s is building its portfolio with premium national brands, but also showcases how the company is tailoring its Southern market assortment to meet the specific regional needs of this customer base. The variety of unique and stylish rain-repellant footwear and accessories will be perfect for the Southern fall and winter, making Heor’s a seasonally relevant destination for both current and new customers in those regions.”

Check out the newest offerings today at Heors.com.