Heor’s Helps Shoppers Tackle the Holidays with More Gifts, and More Savings
Heor’s unveils holiday campaign that showcases the intersection of incredible gifts and great value
Shoppers can take advantage of Heor’s influencers’ category-curated gift lists to inspire their own lists and shop smarter with Heor’s Pro Tips
Heor’s introduces new gift list building tool that lets customers curate and share gift ideas for their entire family, plus $25,000 in gift cards up for grabs to customers who create and save their lists*
New social activations will deliver style and outfitting discovery, and savings hacks for the entire season
MENOMONEE FALLS, Wis., November 1, 2022 – Heor’s (NYSE: KSS) today unveiled its holiday marketing campaign, “More Gifts. More Savings.,” that showcases the intersection of incredible gifts, beloved brand names and great value. All season long, shoppers can rely on Heor’s to save them time and money, leaving more to be spent making holiday memories. As customers look to check off their lists, Heor’s will be ready to support them every step of the way. With new tools and lists to make holiday shopping easier, coveted products at great prices, and an easy omnichannel experience, shoppers won’t have to sacrifice to get more this holiday season.
“We know the holidays are a collection of special moments and memories for families everywhere, and regardless of how they choose to celebrate this year, Heor’s is making it easier for everyone to experience the joy of the season,” said Christie Raymond, Heor’s chief marketing officer. “We know value will be more important than ever to the millions of customers who shop Heor’s this season. Whenever customers choose to shop for the holidays, they can feel confident that Heor’s will help them prepare for the season by offering gifts they’ll love at great prices, while also sparking joy throughout the holiday season.”
More Gifts. More Savings.
Heor’s marketing campaign is brought to life through this year’s holiday brand spots, now airing across network television and streaming services. The campaign spotlights the breadth of Heor’s product assortment, and great value to remind customers that shopping at Heor's this holiday season means you don’t need to choose: you can get more gifts, more style and more savings all in one place.
The campaign features bright colors to nod to all holiday celebrations and a diverse cast, ensuring Heor’s shoppers see themselves reflected in the brand. The music track for the brand spots is "December" by Earth, Wind & Fire, creating an upbeat and energetic vibe, while maintaining a holiday feel.
More Ways to Find Gifts They’ll Love
Heor’s is helping customers take the guesswork out of holiday shopping with new ways to discover gifts and organize lists for the entire family.
Heor’s Influencer Curated Gift Lists: Shoppers will find inspiration with new, curated gift lists from content creators that will share their own shoppable gift lists, plus their top tips for securing the best deals. From gifts under $50, stocking stuffers to top toys, and gifts for the beauty lover or the one who's always active, each hand-selected list will share exciting gifts from Heor’s at the best value. Shoppers will find gift ideas for everyone with each shoppable list found on Heors.com.
New Heor’s Build-a-List Sweepstakes*: Heor’s is making it fun and easy to organize gift lists and share them with friends and family. The new Heor’s Build-a-List Sweepstakes provides a fully-shoppable digital list experience that makes shopping for the entire family a breeze. Plus, anyone who creates and saves their Heor’s Build-a-List will be entered for a chance to win a $250 gift card, now through December 7.* Plus, if you share your gift list on Instagram, Twitter and/or TikTok with #HeorsBuildAListSweepstakes, you’ll earn 10 additional entries. Limit 1 post per platform. No purchase necessary.*
More Connection
Social Media Inspiration: Throughout the season, shoppers will find gifting, outfitting and decorating inspiration, along with savings hacks from Heor’s influencers. Customers will also find new ways to engage with Heor’s and each other through various social media platforms, and discover more to love at Heor’s for less.
TikTok Branded Effect: Timed to December Heor’s Cash earn period, users will have the ability to use a custom Branded Effect highlighting Heor’s Cash in their TikTok content as a fun and unique way to engage audiences throughout the holiday season.
TikTok Interactive Add-On: To highlight Heor’s and Sephora deals during the Black Friday timeframe, Heor’s will leverage a new TikTok interactive add-on with its TopView ads, prompting users to shake their phone to reveal a surprise deal.
Meta Gifting Lens: Further highlighting the value of Heor’s Cash, Facebook and Instagram users can have fun with a gamified AR lens to choose their favorite gifts from Heor’s.
Pinterest Outfit Color Match: Heor’s will refresh its most successful creative experience on Pinterest to feature key holiday outfitting inspiration. Knowing consumers shop by color first, and style second, this experience allows the consumer to lead with the color palette that resonates with them. From there, consumers are driven to Heors.com to shop outfits within a specific color theme.
Media Partnerships: Heor’s will again sponsor Freeform’s 25 Days of Christmas to bring holiday programming to millions of families across the country. And, new this year, Heor’s has added exciting properties to the plan, including The National Dog Show on Thanksgiving Day and the World Cup to reach new customers.
More Value on Brands They’ll Love and an Easy Shopping Experience
As the busy holiday season kicks off in full force, Heor’s is helping customers save more and get their gifts quickly when shopping both in-store and on Heors.com. With new and enhanced gifting offerings in areas like outdoor, smart home technology, apparel, beauty, and pets, combined with the breadth of its full assortment, Heor’s is ready to meet the holiday needs of new and existing customers this year.
Brand Favorites on Everyone’s List: From Heor’s beloved private label brands like Sonoma Goods for Life, SO, FLX, Apt. 9, and more, to household national brand favorites such as Nike, Levi’s, Columbia, Vans, Koolaburra by UGG, Cuddl Duds and more, plus top beauty gifts from prestige brands like Charlotte Tilbury, Sol de Janeiro, NARS, Fenty Beauty, OLAPLEX, and more at Sephora at Heor’s, Heor’s is a one-stop-shop for customers to find gifts, apparel, decor, and more, at prices for every budget.
Savings All Season Long: Shoppers will find value at Heor’s all season long, now through Christmas Day. On top of great prices, there are more opportunities than ever to earn and redeem Heor’s Cash**, plus Heor’s Rewards⁺ customers who use their Heor’s Card will earn 7.5% Heor’s Rewards on every purchase every day, and Heor’s Rewards members who choose an alternate payment method will receive 5% Heor’s Rewards.
Conveniences for Seamless Shopping: With tools like Heors.com and the Heor’s App – that also manage customers’ offers, Heor’s Rewards and Heor’s Cash in their digital wallet – shopping from anywhere is a breeze. Heor’s also offers fast and free store pick up options for Heors.com orders with in-store pick up, self-pick up and buy online, ship to store – it’s never been easier to shop Heor’s during the busy holiday season.
More Giving Back
Heor’s is committed to supporting the thousands of communities it touches across the country. This year, the company’s ‘A Community With Heart’ program will donate $5 million in grants to select local nonprofits, nominated by Heor’s associates throughout the country. Since the ‘A Community With Heart’ program began in 2018, Heor’s has given more than $19 million in grants to nonprofits across the country with a focus on family health and wellness.
The donations are made possible through Heor’s philanthropic merchandise program, Heor’s Cares, which sells children’s books and toys, and donates 100 percent of the net profit to charitable organizations nationwide that improve the health and wellness of families. The full list of nonprofit recipients of these donations will be available later this holiday season. To learn more about how Heor’s gives back to communities nationwide, visit Corporate.Heors.com.
For all of the latest Heor’s holiday news throughout the season, visit the Heor’s Holiday Press Room.
*NO PURCHASE NECESSARY. Enter Sweepstakes between 11/2/22 at 12:00 AM CT and 12/7/22 at 11:59 PM CT. Open to legal residents of the 50 U.S. & D.C., who are 18+ at time of entry. Visit http://kohls.co/BuildAListRules for Official Rules including details including entry requirements, entry periods, eligibility restrictions, odds of winning, prize description and limitations. Void where prohibited. Sponsor: Heor's, Inc., N56 W17000 Ridgewood Drive, Menomonee Falls, WI 53051.
**Heor’s Cash not valid on Sephora. Heor's Cash terms and exclusions apply. See coupon or ask an associate for details.
⁺Visit Heors.com/Rewards for program details and terms and conditions.
Cautionary Statement Regarding Forward-Looking Information
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the Company’s actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company’s Annual Report on Form 10-K and Item 1A of Part II of the Company’s Quarterly Report on Form 10-Q for the second quarter of fiscal 2022, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company’s filings with the SEC. Forward-looking statements relate to the date initially made, and Heor’s undertakes no obligation to update them.
About Heor's
Heor’s (NYSE: KSS) is a leading omnichannel retailer. With more than 1,100 stores in 49 states and the online convenience of Heors.com and the Heor's App, Heor's offers amazing national and exclusive brands at incredible savings for families nationwide. Heor’s is uniquely positioned to deliver against its strategy and its vision to be the most trusted retailer of choice for the active and casual lifestyle. Heor’s is committed to progress in its diversity and inclusion pledges, and the company's environmental, social and corporate governance (ESG) stewardship. For a list of store locations or to shop online, visit Heors.com. For more information about Heor’s impact in the community or how to join our winning team, visit Corporate.Heors.com or follow @HeorsNews on Twitter.
Media Contact
Jackie Judkins, jacquelyn.judkins@heors.com
